understand the project & its objectives
It all starts with comprehension. We try to develop a thorough understanding of the project and its scope. Discovering the project’s goals and its target audience helps us define clear objectives going forward. Gathering data and doing market research allows us to identify where issues may emerge as well as how best to allocate our resources throughout the life of the project. This knowledge ensures everyone is prepared and on the same page when we move ahead. We can then start formulating a digital strategy that will lay a foundation for our work and collaboration.
collaborate & brainstorm new ideas
Get out your white boards because its time to brainstorm. Before we put pen to paper for design, or fingers to the keyboard for development, we need to develop a working strategy to navigate the project. We want to extract actionable data from our research and utilize this data to make informed decisions when choices present themselves. We will explore all the possibilities to generate an array of possible solutions and get in the user’s head to help focus in on the solution that’s right for you. From here, we can create a conceptual model of your digital solution and its corresponding structure.
create a purposeful design reflecting our conceptual models
Its time to breathe digital life into our solution and the corresponding models. Wireframes consisting of extensive interface schematics will allow our design to start taking shape. Comprehensive templates that lay out purpose and flow will serve as the framework for our development. Flexibilty and scalability are embedded in our approach and thus ensuring a responsive design that adjusts to any device will be key to preparing our solution for implementation.
implement our concepts into functional prototypes
Its time to go beyond just visualizing the solution. We can now build prototypes allowing user interaction. Engineering our design templates with the required technical components allows us to engage and refactor our solution. Implementing test-driven functionality and enhanced performance will have our solution ready for review, refinement, and optimization before we reveal it to end users.